The website is a means which enables visitors to get information, buy products or services. As in newspaper or magazine it is necessary that information should be given in a systematic and step wise approach. All websites providing information don’t need to have a professional look, but it will be in their own interest if they have professional design. The e-commerce website selling products or services should be specially laid out and designed.
Everyone cannot hire specialist website designer to make their site, but if you are going to sell a product or service it will be better to pay for a designer. If you are yourself capable then do it yourself. Website which provides information can be made by you and they will look good and be economical. Here are few points to remember while designing your website.
If you don’t know HTML, you will require some software for website designing. There are many softwares from free to hundreds of dollars. Macromedia Dreamweaver is advised, it is easy to use has many features and you can have full control on your website within minimum HTML. But this is costly software if you have Microsoft office you can use Microsoft FrontPage to develop your website. Though FrontPage is difficult to use but you can develop a good website for your company.
If you are not a designer, and are unable to develop an attractive website you can take help of templates. Just go to a search engine and look for website templates you can find good templates or you may not find them. If you buy a template you can get a good one for around $80. They are very good and have flash animations. Some hosting services might give you special template for free for using their services.
After getting software you need to sit down and plan. Planning is good; you should make your design on paper. You should write the basic layout and where will be navigation content, ads and products, links etc. Doing all this will save time later.
If you have bought a template, decide on content and colors and you are well set. But if starting from scratch you should know what your site will look like. The background color should be light whether it gray or blue or mixed color. If background is light then you are free to decide what colors to have for main site. This actually depends on what products or services you are offering. Whatever colors you decide but they should mix well with each other.
Layout is very important in designing your website. The layout should be clear and eye catching not confusing. If you are selling a product or giving information you should have your main content on centre of the page. The customer comes to a website for that content, so that should be the first thing he sees. If you don’t show it to him the first thing he may go to another site.
Navigation is a useful method of designing your website. If the navigational layout is not clear, the customer may feel lost and go to another site. You feel that visitors should get information quickly and if they don’t you will loose traffic and sales.
If you follow these main points, you website design will be very successful. As advised previously, don’t hesitate to spend money on software and templates. It will save you time and you will have a very good website which will generate very good sales.
I have to say, that I could not agree with you in 100% regarding How to attract traffic – Website design with a professional touch, but it’s just my opinion, which could be wrong